K-3 Technologies | All Google Web Traffic Ins't Created Equal
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All Google Web Traffic Isn’t Created Equal

19 Feb 2014, by Carlyon Christian in Blog

It is true! All web traffic is not created equal and as a website owner it is important for you to be able to differentiate between what is quality traffic and what is not. Luckily, there are precise tools that can help you determine if your websites are generating quality leads.

Just what is a qualified lead? Well first to determine a qualified lead it is important to set what your goals are when someone is viewing your website. Are the goals when someone visits your site to fill out a form so that you have more customers in your database? Are you hoping that the viewer will make a purchase? If your goals are not clearly defined it is extremely difficult to determine success.

Google Analytics is a great tool that allows you to clearly define and track your goals.  Once you determine what you goals are you then can determine how often your website is generating conversions. Conversions are every time a viewer goes to your site and does what you want he or she to do. So in essence you determine what a conversion is.

Why is this important? Well at K-3 technologies, we are not only leaders in Atlanta Web Design but we also help your website convert! We do this by using helping define what your goals are so that you get the most online value. We also find it extremely important to reduce your bounce rate. A bounce rate is measured by the percent of people that leave your site “bounce” without viewing it any further than its homepage.

We at K-3 Technologies believe that is important to invest in quality website design and good content in order to improve conversions and to keep your bounce rate low. Also we also believe in setting specific goals that have business value. Call us today so that we can talk about how our Internet marketing plans can help your website!

Check out these links for further investigation of this subject:

A Beginner’s Guide to Setting Goals in Google Analytics via Search Engine Land

Bounce Rate Demystified via Kissmetrics