The Importance of Online Reputation Management19 Nov 2014, by Blog in
Remember those school days when if someone in another class said your breath smelled like gym shoes, you were grabbing mints and preparing a comeback by the next period? Or maybe you were one of those kids who had an “old soul” and you didn’t respond to the gossip because you knew it held no real truth or value. Either way the taunting you received from your childhood doesn’t hold any weight in your adult life. Your online reputation for your business however, could ultimately be the demise of your organization. Rather than ignore bad remarks, render them as insight for ways of improvement.
At first, it may seem like a daunting and a near impossible task to rectify those negative comments. Social Mention is a complementary tool that allows you to view how your brand ranks across a spectrum of platforms to include social media status updates, videos, blogs, and more. Your job has already gotten a lot easier! Rather than having to view and analyze every mention of your brand, this tool will search the web and separate its findings into positive, negative, and neutral categories. Trackur builds on what Social Mention has to offer but with added perks comes a monthly cost for this service. Try the free 30-day trial to see what it has to offer. Once you’ve gotten a handle on your brand’s online presence, check in with the competition using a gizmo like Wild Fire Monitor.
You may not be able to erase every stain that threatens to tarnish your rep, but satisfying one of those unhappy customers could turn them into loyal clients. A bad review left on a high ranking website will be highly visible and may deter potential clients. In the same sense, rewarding or praising your clients for considering your service will often lead to a long lasting relationships that brings about even more business. Don’t just focus on the negatives; highlight the positives as well! Ultimately, you want to become more engaged with your consumers. Word of mouth is one of the simplest yet highly effective and affordable (it’s free!!) ways of advertisement. Technorati’s 2013 Digital Influence report revealed that blogs held 3rd place for their ability to impact the purchase decisions of consumers; a position that has probably advanced further up the charts this year.
Not only will the aforementioned tools help monitor your online existence, it will also help you better understand your consumer’s needs, boosting your brand’s credibility. While you’re at it, make sure your Better Business Profile is complete. Affiliating yourself with a brand that consumer’s trust will automatically add a level of integrity to your business. As your local Atlanta SEO company, we’re here to help rev up your online traffic.